Video 1 · Ask the question (45 seconds)

OPEN: “When someone you love says they are a burden, withdrawing, or giving up, silence can feel safer than asking. It isn’t.” SCRIPT: “Say: ‘I care about you. Are you thinking about suicide?’ Then pause. If they say yes—or you are not sure—thank them for telling you, stay with them, and call or text 988 together. You do not need the perfect speech. You need one honest question and a next safe step.” END CARD: “Ask directly. Stay. Connect. Call or text 988.”

Video 2 · A parent’s first response (60 seconds)

OPEN: “Your child says, ‘I don’t want to be here anymore.’ Your fear may arrive before your words.” SCRIPT: “Start here: ‘You are not in trouble. I am glad you told me. Are you thinking about suicide?’ Listen without lecturing or demanding a promise. If safety is uncertain, stay with your child, contact 988 together, and bring in qualified help. The first job is not solving everything. It is keeping honesty and connection open.” END CARD: “Listen first. Ask directly. Do not leave immediate danger alone.”

Video 3 · Do not just give a number (40 seconds)

OPEN: “A phone number is useful. A handoff is stronger.” SCRIPT: “If someone may be suicidal, do not simply say, ‘Call 988,’ and walk away. Sit beside them. Make the call or send the text together. Help contact another trusted person. Confirm who stays and what happens next. Connection is an action.” END CARD: “Make the call together · 988.”

Video 4 · Supporting a grieving family (45 seconds)

OPEN: “After suicide loss, many people say, ‘Let me know if you need anything.’ Grieving families may not be able to answer.” SCRIPT: “Offer something specific: ‘I can bring dinner Tuesday,’ ‘I can handle school pickup,’ or ‘I can sit with you quietly.’ Use the person’s name. Remember their whole life. Check again after the funeral, next month, and on difficult dates.” END CARD: “Be specific. Protect privacy. Keep showing up.”

Video 5 · Leah was more than one moment (60 seconds)

OPEN: “Her name was Leah.” SCRIPT: “She was a daughter, a sister, a friend, a laugh, a cheer day, puppy cuddles, spaghetti joy, school mornings, and ordinary moments her family still carries. Leah died by suicide at twelve, but the way she died is not the measure of her life. In her name, we ask sooner, listen longer, and help another person reach the next safe moment.” END CARD: “Her life mattered. Yours does too. Call or text 988.”

Production safety rules

  • Qualified page-level review before recording
  • Calm, non-sensational tone
  • No method, location, note, or graphic detail
  • No dramatic crisis reenactment
  • Accurate captions and readable end card
  • Current 988 information
  • Whole-life imagery used only with family permission
  • A support person and pause plan for any participant with lived experience